Mytra Consulting delivering consulting and content services to empower clients. Mytra Consulting is an advisory services firm specializing in the telecommunications, information technology, and electric utility industries.

Chad Niccum

Chad Niccum
Marketing & Advertising Strategy | Operations | Management
Chad Niccum brings over 25 years of experience in marketing, sales, and business development to Mytra Consulting. With a career spanning the telecommunications, sports, and entertainment industries, Chad is known for helping organizations grow through innovative strategies, strong partnerships, and results-driven leadership.
For nearly a decade, Chad served as Vice President of Sales & Marketing at New Lisbon Broadband and Communications (NLBC), a regional telecommunications provider in Indiana. In this role, he built and led marketing and sales initiatives that strengthened NLBC’s presence in a competitive broadband marketplace while fostering strong relationships with customers and partners.
In addition to his telecom expertise, Chad has a unique background in public communications and the creative arts. Since 1999, he has operated Scoreboard Studios, LLC, where he has built a reputation as a professional sports announcer and commercial artist. Over the years, Chad has announced thousands of sporting events, including state championships, and was named the National High School Public Address Announcer of the Year by the NASPAA. His experience engaging live audiences and creating memorable moments directly translates into his ability to craft compelling marketing messages and sales strategies for clients.
At Mytra Consulting, Chad focuses on marketing, sales, and business development consulting, helping clients identify growth opportunities, improve customer acquisition strategies, and build sustainable revenue streams. His deep knowledge of the broadband and telecom sectors allows him to bridge the gap between technical services and market demand, guiding companies through both strategic planning and hands-on execution.
Chad is also deeply rooted in his community. His contributions have been recognized through awards and leadership roles, including his recent induction into the Delaware County Athletic Hall of Fame. Whether supporting local initiatives, expanding market reach, or mentoring teams, Chad brings passion, creativity, and a results-oriented mindset to every project.
Areas of Expertise:
Strategic Marketing & Brand Development
Sales Growth & Customer Acquisition
Rural Broadband Strategy & Partnerships
Community & Stakeholder Engagement
Creative Campaign Design & Execution