Martie Willaby
Martie Willaby - Chief Revenue Officer (CRO)
Strategy | Growth Planning | Executive Coach | New Product Development
Martie is a distinguished executive leader renowned for his strategic vision and transformative management approach within the telecommunications sector. With a career spanning over three decades at the helm of executive leadership, Martie has consistently steered organizations towards unprecedented growth and market prominence. In his role as Vice President of Carrier Sales at Segra, Martie exemplified leadership by orchestrating seamless team integration and driving substantial revenue growth within the Carrier domain. His strategic direction played a pivotal role in elevating Segra's value from $1 billion to $3 billion in just three years, underscoring his proficiency in executive management.
Martie's extensive experience in Carrier Wholesale further underscores his leadership capabilities. His tenure as Vice President of Carrier and Government Sales at Spirit Communications saw him oversee teams responsible for generating over $130 million in revenue across key market segments. Notably, Martie's strategic and hands-on leadership were instrumental in securing a multi-year statewide contract for internet service with the South Carolina school system, thereby enhancing educational opportunities statewide.
Beyond sales leadership, Martie has demonstrated proficiency in strategic planning, organizational development, and market expansion. His roles as Director of Carrier Sales at PalmettoNet and Director of Sales at DukeNet Communications attest to his ability to drive operational excellence and foster collaboration across diverse teams.
Martie's educational background includes a His unique blend of technical expertise, strategic insight, and transformative leadership make him an indispensable asset in executive management roles, guiding organizations towards sustainable growth and market leadership. Martie's unwavering commitment to excellence and his ability to navigate complex business landscapes position him as a trusted steward of success in today's dynamic corporate landscape.
Educational Achievements
◦Bachelor of Science degree in Electrical Engineering from the University of South Carolina, complemented by active involvement in the Delta Upsilon Fraternity.
Focus
◦ Telecommunications
◦ Management Consulting
◦ Business Plan Development
Top Areas of Consulting Expertise:
◦ Sales and Marketing Strategy
◦ Carrier Wholesale - Telecommunication Channel Strategy
◦ Market Growth Strategy
◦ Sales Enablement