August Zehner 10/30/24 August Zehner 10/30/24

Adapting Strategies to Cultural Realities

Encouraging a Balanced Approach to Risk: To overcome risk aversion, leadership should promote a culture that balances caution with innovation. Piloting new services on a smaller scale before a full rollout can help manage risk while exploring the revenue potential of services like DDoS protection. For instance, a provider might introduce DDoS protection as a pilot program in a specific region, gather data on customer uptake and service effectiveness, and then use these insights to inform a broader implementation strategy.
Aligning Community Focus with Revenue Goals: For community-focused providers, aligning the mission of serving the Community with financial sustainability is essential. Advanced services like DDoS protection can be framed as critical for ensuring community safety and maintaining the reliability of essential services. Providers can justify the investment by positioning these services as necessary to protect the Community's infrastructure and encourage broader adoption. For example, a provider might communicate how DDoS protection helps safeguard local hospitals, schools, and emergency services, enhancing community resilience.
Breaking Down Organizational Silos: Leadership must actively work to dismantle organizational silos by fostering cross-departmental collaboration. This can be achieved through regular interdepartmental meetings, shared goals, and integrated project management tools. For instance, involving marketing and sales teams early in deploying a new service ensures that robust promotional strategies and customer education efforts complement the technical capabilities. This holistic approach can help provide services like DDoS protection that are fully implemented and monetized.

To see the complete business case - https://www.mytraconsulting.com/growth

August Zehner 10/23/24 August Zehner 10/23/24

The Impact of Company Culture on Monetizing Layered Services

A company's culture heavily influences the effectiveness of implementing and monetizing layered services like DDoS protection. Company culture significantly shapes how providers approach the adoption of new technologies, prioritize revenue-generating services, and direct overall business strategies.

Risk Aversion and Conservatism: Many Tier 2 and Tier 3 service providers operate in environments that have historically required strict adherence to regulatory standards, often resulting in a conservative and risk-averse culture. This culture, particularly prevalent in rural or underserved markets, favors stability and incremental change over bold innovation. This conservative approach can lead to hesitancy in adopting new technologies like DDoS protection. Even when such technologies are adopted, they may be implemented only to the extent necessary to meet basic service requirements or regulatory compliance rather than being fully integrated as part of a broader, revenue-generating strategy. For example, a provider may deploy DDoS protection merely as a defensive measure to meet minimum security standards without exploring its potential as a premium service offering.
Community-Focused Mission: Many Tier 2 and Tier 3 providers, especially cooperatives like Not-for-Profit ILECs or REMCs, are driven by a mission to serve their communities. This mission often emphasizes the affordability and accessibility of essential services, ensuring that even the most underserved populations have access to basic connectivity and utilities. While this mission-driven culture is commendable, it can inadvertently create a reluctance to charge higher prices for advanced services like DDoS protection. The emphasis on keeping costs low for the Community can result in underpricing or even neglecting the promotion of premium services that could enhance network security and reliability. For instance, a cooperative might focus on providing low-cost broadband to all members, while advanced security features, which could generate additional revenue and improve service quality, remain underutilized or poorly marketed.
Organizational Silos: Internal silos are a common challenge in many service providers. Technical operations, marketing, and sales departments often work independently, with little communication or collaboration. These silos are usually reinforced by hierarchical structures that do not incentivize cross-functional interaction and shared accountability. The presence of organizational silos can severely hinder the effective implementation and monetization of services like DDoS protection. For example, while the technical team might successfully deploy the DDoS protection solution, a lack of coordination with marketing and sales could mean the service is not effectively promoted or priced to reflect its value. This disconnect can lead to low customer adoption rates and missed revenue opportunities, as the service's full potential is not realized across the organization.

To see the complete business case - https://www.mytraconsulting.com/growth

August Zehner 9/24/24 August Zehner 9/24/24

Unlocking Growth Potential: Why Embracing Layered Services is Crucial for Senior Leadership at Tier 2 and Tier 3 Providers

Executive Summary

Providers can unlock growth potential and enhance their competitive edge by addressing common implementation challenges and aligning strategic goals. This report examines the current state, challenges, and opportunities for Tier 2 and Tier 3 service providers in the rapidly evolving telecommunications landscape. We focus on the critical role of layered services and digital solutions in driving growth and maintaining competitiveness.

In today's fast-paced telecommunications landscape, Tier 2 and Tier 3 service providers increasingly invest in fiber networks and advanced digital tools to remain competitive and drive growth. The distinction between Network Service Providers (NSPs) and Managed Service Providers (MSPs) often blurs as both service providers increasingly offer comprehensive solutions beyond basic connectivity. The success of these investments critically depends on the full implementation of layered services and digital solutions. Providers face operational inefficiencies, lost revenue opportunities, and a diminished competitive position when these implementations are incomplete.

Key Challenges Facing Tier 2 and Tier 3 Providers

Underutilization of Digital Tools: Many service providers struggle with fully implementing essential digital tools, such as CRM systems, Service Management Portal, GIS mapping, and Security Solutions. This underutilization leaves networks vulnerable, leads to operational inefficiencies, and results in missed revenue opportunities. Without full integration, these tools fail to deliver their potential value.
Barriers to Monetizing Layered Services: As the industry has seen a shift in payback periods—from 18-30 months in the 2010 time period to 5-7 years by 2020—finding new revenue streams has become essential. However, the potential of layered services, such as security solutions, often goes unrealized due to incomplete implementation and inadequate marketing. Providers must fully deploy these services to unlock significant new revenue opportunities and ensure long-term growth.
Strategic Alignment and Execution: A frequent disconnect between strategic goals and operational execution can derail initiatives, delaying returns and missing key opportunities. For service providers, aligning strategic objectives with operational execution through clear, measurable goals and continuous monitoring is critical to success.

To see the complete business case - https://www.mytraconsulting.com/growth

August Zehner 8/13/24 August Zehner 8/13/24

Telecom Veteran Michelle Bixel Joins Mytra Consulting as Telecom Consultant

Anderson, Indiana – August 13, 2024 – Mytra Consulting is pleased to announce the appointment of Michelle Bixel as a Telecom Consultant. With over seventeen years of experience in telecommunications, Bixel brings expertise in operational management and product launches to the Mytra team. Bill Bell, Chief Operating Officer at Mytra Consulting, emphasized the value of Bixel's expertise in operational consulting, stating, "Michelle's joining Mytra Consulting marks a notable stride in our continuing commitment to recruit and engage top-tier consultants to empower clients with forward-thinking strategies and tools." Bixel is a telecommunication consultant focused on helping clients improve operations and service planning. Her extensive experience in end-to-end project lifecycle management, vendor management, and new product development positions her as a valuable asset in her consulting role with Mytra Consulting.

John Greene, CEO of Mytra Consulting, commented on Michelle's appointment, stating, "Michelle's background and understanding of telecommunication and operational consulting will amplify our telecom advisory services. Her experience and operational perspective will be very helpful in empowering our clients to achieve their business objectives." Most recently, Bixel served in a Service Delivery role at INDATEL, where she led end-to-end project management to deliver Ethernet, Dedicated Internet Access, and Wave Services. Her responsibilities included coordinating Carrier order fulfillment and overseeing vendor management.

Heather Lermont-Pape, Chief Learning Officer at Mytra Consulting, added, "Michelle Bixel's Carrier Service Provider background and her hands-on approach to operational consulting will strengthen our ability to expand our operational and management consulting for service providers. Our clients are scaling their broadband operations, and Michelle will help address the operational issues facing broadband providers." Michelle Bixel highlighted her excitement about joining Mytra Consulting, adding, "I look forward to contributing to Mytra Consulting's growth and success." I am delighted to work with the outstanding team here and use our aggregate telecom and operational skills to satisfy clients' changing needs."

About Mytra Consulting

Mytra Consulting is an advisory services firm specializing in the telecommunications, information technology, and electric utility industries. The company offers a comprehensive range of services, including strategic planning, business development, change management, and more, to clients across the United States. Headquartered in Anderson, Indiana, Mytra Consulting is committed to delivering valuable expertise and empowering clients to achieve their goals successfully. For more information about Mytra Consulting, please visit www.Mytraconsulting.com.

August Zehner 7/23/24 August Zehner 7/23/24

Tech Executive Andy Banning Joins Mytra Consulting as Chief Technology Officer

Anderson, Indiana – July 23, 2024 – Mytra Consulting is happy to announce the appointment of Andy Banning as its new Chief Technology Officer (CTO). With over three decades of experience in the IT Managed Services and IT consulting sectors, Banning brings a wealth of strategic leadership and management expertise to the team. John Greene, CEO of Mytra Consulting, commented on Andy's appointment, stating, "Andy Banning's extensive Information Technology background is a tremendous asset to Mytra Consulting. His hands-on approach to management consulting will strengthen our ability to innovate management consulting for IT Service providers. Our clients are scaling their broadband operations, and Andy will help with Management Consulting for scaling Providers' operations around Managed Services of their Broadband and as they expand in IT Services."

A 1993 graduate of Purdue University with a Bachelor's degree in Computer Technology, Banning has held key positions at prominent organizations, including LanTECH of America, IT Solutions, and Cyberian Technologies. As a Partner at Cyberian Technologies from 2008 to 2022, he demonstrated proficiency in various aspects of IT infrastructure and managed service operations. Heather Lermont-Pape, Chief Learning Officer at Mytra Consulting, added, " Andy's comprehensive background and pragmatic understanding of IT management consulting will greatly amplify our advisory services.. His perspective will be instrumental in delivering tailored solutions that empower our clients to achieve their business objectives." Most recently, Banning served as a consultant during Meriplex's acquisition of Cyberian Technologies, facilitating a smooth transition and migration of crucial business systems. Bill Bell, Chief Operating Officer at Mytra Consulting, emphasized the value of Banning's expertise in management consulting areas, stating, "Centered on Technology and Management consulting, Andy's joining Mytra Consulting marks a notable stride in our continuing commitment to recruit and engage top-tier consultants to empower clients with forward-thinking strategies and tools."

Andy Banning expressed his enthusiasm about joining Mytra Consulting, saying, "I look forward to contributing to Mytra Consulting's growth and success. I am excited about the opportunity to collaborate with the talented team here and to leverage our collective expertise to meet the evolving needs of our clients."

About Mytra Consulting

August Zehner 6/26/24 August Zehner 6/26/24

Telecom Executive John Ivanuska Joins Mytra Consulting

Anderson, Indiana – June 26, 2023 - Mytra Consulting is pleased to announce the appointment of John Ivanuska, a telecom industry veteran, as a Business Consultant. Ivanuska brings extensive expertise in strategic planning and executive management. Ivanuska steps into his new role with decades of experience in telecommunications and business development. Most recently, John served as Vice President, Business Development & Carrier Relations at INDATEL Services, where he advised the Executive and Board Leadership on strategic growth initiatives. Before his tenure at INDATEL, John had a distinguished career at Verizon, managing Wireline and Cable network suppliers for a decade, providing strategic consulting to optimize supplier relationships and network efficiencies. He also served as Director of State Public Policy at XO Communications, leading regulatory and legislative efforts and securing partnership agreements with over 50 companies, showcasing his expertise in regulatory consulting and policy development.

John Greene, CEO of Mytra Consulting, expressed confidence in Ivanuska's appointment, "we pride ourselves on assembling a team of highly skilled professionals who are dedicated to delivering tailored solutions that drive growth and success for our clients. Mr. Ivanuska's addition to our ranks further strengthens our ability to provide cutting-edge strategies and comprehensive support in the ever-evolving telecommunications domain. John Ivanuska's expertise will be an invaluable asset as we continue to navigate the complexities of the industry and exceed our clients' expectations.”

Ivanuska's early career includes leadership roles at Birch Communications and Sprint. At Birch Communications, he oversaw carrier relations and provided strategic advice on expanding the company's market reach. At Sprint, he was instrumental in growing the wireline footprint and offered insights into market expansion and strategic development. Bill Bell, Chief Operating Officer at Mytra Consulting, emphasized the value of Ivanuska's expertise in Telecommunication and Business consulting, stating, "John Ivanuska's comprehensive background in the Carrier Wholesale telecommunications industry makes him the ideal candidate for the role of Business Consultant. We are pleased to welcome him to the team and look forward to leveraging his expertise to drive further growth and success for our clients."

John Ivanuska expressed his enthusiasm about joining Mytra Consulting, stating, "I am thrilled to bring my industry experience to Mytra Consulting. I look forward to collaborating with the team here to deliver exceptional results for our clients. The opportunity to contribute to Mytra’s continued growth is exciting. Together, I believe we can achieve great things and continue to set new standards in the industry."

About Mytra Consulting

August Zehner 4/26/24 August Zehner 4/26/24

John Greene Takes Helm as CEO of Mytra Consulting, Steering Future Success with Telecom Expertise

Telecom Industry Veteran to Lead Advisory Firm's Next Phase of Growth

Anderson, Indiana, April 26, 2024—Mytra Consulting, an advisory services firm specializing in the telecommunications and electric utility sectors, today announced the appointment of John Greene as CEO. With more than 25 years of expertise in the broadband and telecoms sectors, Greene will lead Mytra's expansion and strategic direction. "We are thrilled to welcome John as our new CEO," said Bill Bell, Co-founder and COO of Mytra Consulting. "His engineering experience, understanding of the broadband sector, and ability to encourage creativity will be tremendous benefits as we move into our next stage of expansion. John's leadership will enable our staff to provide our clients with unparalleled service across the telecom industry."

Greene joins Mytra from his recent role as CEO of New Lisbon Holdings, Inc., where he successfully drove growth and diversification across the company's telecommunications subsidiaries. His extensive career has spanned senior leadership positions at prominent industry organizations, including tenures as Chairman of the Board at Hoosier Net, LLC and Treasurer and Board Member at the Telecommunication Industry Association (TIA). Notably, Greene has demonstrated a steadfast commitment to advancing telecommunications infrastructure and advocating for rural broadband providers. He championed initiatives to bridge the digital divide. "I am honored and excited to join the exceptional team at Mytra Consulting," said Greene. "This firm has established itself as a trusted partner to organizations navigating the complexities of the modern digital economy. Together, we will build upon Mytra's strong foundation, delivering innovative solutions that create lasting value for our clients as they strive to maintain a competitive edge." With a remarkable career spanning engineering, business development, regulatory affairs, and corporate leadership, Greene's appointment reinforces Mytra Consulting's position as an industry leader. His strategic vision and deep sector knowledge will prove pivotal in driving the company's continued success and empowering clients to thrive amid rapidly evolving market dynamics.

John Greene is a seasoned telecommunications executive with an extensive background in fiber optic networks, broadband technology, and corporate leadership. He brings decades of experience in the telecommunications industry, including roles such as CEO and General Manager of New Lisbon Telephone Company, Chief Engineer for Great Plains Communications, and leadership positions at organizations like Bellcore and BellSouth.

About Mytra Consulting

August Zehner 4/17/24 August Zehner 4/17/24

Technology Veteran Michael Richtberg Joins Mytra Consulting as Executive Advisor

Anderson, Indiana - April 17, 2024 - Mytra Consulting, an advisory services firm specializing in the telecommunications, information technology, and electric utility industries, is proud to announce the appointment of Michael Richtberg as an Executive Advisor. With a remarkable background in innovation, product strategy, and business transformation, Michael Richtberg brings a wealth of expertise to complement the firm's seasoned team of professionals.

In his previous role as Chief Strategy Architect and Product Management Consultant at Dell Technologies, Richtberg played a pivotal role in driving market-changing disruptions and innovation within Dell's infrastructure and storage product portfolio. Before joining Mytra Consulting, Richtberg held strategic positions at notable companies such as Nexenta, SoftNAS (now Buurst), Pivot3, Oracle, and Citrix Systems. Richtberg's career spans from lean startups to Fortune 50 enterprises, where he has excelled in executive advisory roles, bringing new products to market and forging strategic partnerships. August Zehner, Managing Partner of Mytra Consulting, expressed enthusiasm about Richtberg's addition, stating, "We are thrilled to welcome Michael Richtberg to our team as an Executive Advisor. His extensive experience driving transformative change and fostering innovation will greatly benefit our clients and further enhance our capabilities."

"We are excited to have Michael join our team because of his visionary approach to technology product strategy and his ability to drive innovation across various organizational scales," said Bill Bell, Co-founder and COO of Mytra Consulting. " He has a unique talent for navigating complex technological landscapes and inspiring cross-functional collaboration to deliver tangible business outcomes." Heather Lermont-Pape, Chief Learning Officer, said, "Michael's proven track record in New Product Development and Growth Planning will also be an asset in driving innovation in client engagements."

"Mytra Consulting is committed to delivering exceptional value to its clients, and I am excited to join the team," said Richtberg. "I look forward to leveraging my experience and expertise to drive innovation and help our clients achieve their strategic goals."

About Mytra Consulting

August Zehner 2/21/24 August Zehner 2/21/24

Speedy Telecom to Partner with Mytra Consulting for Industry Progress

Speedy Telecom and Mytra Consulting Embrace Collaboration for Industry Progress. The collaboration is poised to deliver expanded capabilities and exceptional value to clients seeking optimized Transport and communication services.

ANDERSON, Ind., Feb. 21, 2024 /PRNewswire-PRWeb/ -- Mytra Consulting is pleased to announce a strategic partnership with Speedy Telecom, a firm specializing in wholesale carrier services. This collaboration is poised to deliver expanded capabilities and exceptional value to clients seeking optimized Transport and communication services. "We are excited about the synergies that will result from our collaboration with the esteemed team at Speedy Telecom," expressed Justin Forte, President of Mytra Consulting. "Together, we will empower clients with Carrier Wholesale solutions, enabling them to thrive in an evolving Service Provider landscape." As part of this partnership, Speedy Telecom will contribute its proven expertise in Dark Fiber, DWDM, Cyber Security, and SD-WAN services on a national scale. President Lori Cundy remarked, "This alliance enhances our ability to deliver significant value to a broader spectrum of organizations. The shared commitment to guiding companies through change aligns seamlessly with our mission to equip clients with solutions that foster success." The collaboration underscores the dedication of both organizations to empower clients through specialized expertise and meaningful collaboration. Bill Bell, Chief Operating Officer at Mytra Consulting highlighted Speedy Telecom's contribution in the realms of Service Providers and Enterprise customer services. "This partnership signifies a pivotal step in broadening our capabilities and reinforcing our commitment to the success of our clients," said Bell.

About Speedy Telecom

Speedy Telecom is a trusted partner offering wholesale carrier services to Service Providers and Enterprise companies. With over 250 carrier partnerships worldwide, Speedy Telecom provides objective input and solutions tailored to meet clients' needs. From Dark Fiber, DWDM, Cyber Security, and Layer 2 Ethernet & SD-WAN solutions, Speedy Telecom covers a range of services, ensuring the best prices on networks that support diverse requirements. For more information, please visit https://www.speedy-telecom.com/.

About Mytra Consulting

Mytra Consulting is an advisory services firm specializing in the telecommunications, information technology, and electric utility industries. The company offers a comprehensive range of services to clients across the United States, including strategic planning, business development, change management, and more.

Headquartered in Anderson, Indiana, Mytra Consulting is committed to delivering valuable expertise and empowering clients to achieve their goals successfully. For more information about Mytra Consulting, please visit www.Mytraconsulting.com.

Media Contact

Debbie Ivanuska, Mytra Consulting, 1 3174033550, divanuska@mytraconsulting.com, www.mytraconsulting.com

SOURCE Mytra Consulting

August Zehner 1/24/24 August Zehner 1/24/24

Mytra is pleased to announce Jim Turner is joining as a Management Consultant.

Turner brings a wealth of leadership experience that aligns with Mytra's commitment to delivering thoughtful and effective solutions.

ANDERSON, Ind., Jan. 24, 2024 /PRNewswire-PRWeb/ -- Mytra Consulting, an advisory services firm specializing in telecommunications, information technology, and electric utility industries, is pleased to announce Jim Turner is joining as a Management Consultant. Turner brings a wealth of leadership experience that aligns with Mytra's commitment to delivering thoughtful and effective solutions. Justin Forte, President of Mytra Consulting, expressed confidence in Turner's appointment, stating, "Jim Turner's impressive career in leadership positions, coupled with his diverse experience, makes him a valuable addition to our team. We anticipate his positive impact in empowering our clients to achieve their business goals."

Turner's tenure as CEO at Bartholomew County REMC from 2008 to 2020 underscores his profound understanding of the electric cooperative sector. His successful oversight of various operational facets, including construction, maintenance, service, engineering, member service, community relations, and accounting, demonstrates his industry expertise. Heather Lermont-Pape, Chief Learning Officer of Mytra Consulting, expressed confidence in Turner's capabilities as a Management Consultant, noting, "Turner's background in electric utilities brings valuable industry expertise to our team. His skills, combined with a keen interest in training and consultancy, will greatly benefit our clients."

Before his role as CEO, Turner served as a Business Relations Manager at Duke Energy, contributing significantly to customer satisfaction, regulatory relationships, and earnings growth. His exceptional leadership as District Manager with Cinergy-PSI within Indiana showcased his operational prowess. "I excitedly anticipate leveraging my career expertise with Mytra to drive innovation," said Jim Turner. "Enabling positive organizational change for progress is exciting, and delivering exceptional value to clients makes it worthwhile for me."

About Mytra Consulting

Media Contact
Debbie Ivanuska, Mytra Consulting, 1 317-403-3550, divanuska@mytraconsulting.com, www.mytraconsulting.com

SOURCE Mytra Consulting

August Zehner 10/3/23 August Zehner 10/3/23

Mytra Consulting Partners with Connectbase to Elevate Telecom Services for Enhanced Connectivity

Mytra Consulting supports independent providers in joining and maximizing benefits of the Connected World platform

BOSTON — October 3, 2023 — Connectbase, The Industry Cloud for Connectivity, entered into a strategic partnership with Mytra Consulting, a consultancy specializing in business development and sales development for the telecom industry. Mytra chose to partner with Connectbase because of Connectbase’s innovative solutions, which automate and streamline carrier wholesale processes that have traditionally been manual and inefficient. Mytra’s expertise, combined with cutting-edge technology from Connectbase, will provide middle-mile companies, independent ILECs, REMCs, and cable and other broadband providers with the tools and support they need to thrive in digital transformation.

“We are thrilled to partner with Mytra Consulting. Their expertise in business development and sales strategy spans decades. Together, we’re empowering independent and rural providers with the tools and support they need to excel in the digital age,” said Ben Edmond, Founder and CEO of Connectbase. “Bringing new technology and workflows into a business is challenging but necessary in today’s world. Leveraging Mytra’s expertise to handle the heavy lifting for local providers changes the paradigm.” A key objective of this collaboration for Mytra is to ensure that independent providers, often possessing extensive fiber networks with unique reach into rural America, are included in the Connectbase ecosystem on its Connected World platform. Mytra will provide managed services, encompassing successful launches, ongoing support, testing, documentation and assistance in the creation of rate cards for on-net and near-net buildings.

“It seems like every week I am visiting with a small provider, listening as they share that they’ve either lost their cell tower agreements or never even had the opportunity to bid on towers, or other large enterprise or government sites,” said Justin Forte, President of Mytra Consulting. “We’d like to ensure that they get a seat at the table and compete for opportunities in their own backyards.”

###

About Connectbase

Connectbase is The Industry Cloud for Connectivity. Connectbase is a partner to the industry, enabling next generation buying and selling of connectivity, including automated quoting, and providing deep, trusted insights. Connectbase’s industry-leading platform, The Connected World, serves almost 300 providers globally, managing 2.6 billion locations across more than 150 countries. The Connectbase team has built a connected ecosystem transforming network buying and selling processes. Visit Connectbase at connectbase.com and follow us on LinkedIn at linkedin.com/company/connectbase-us/.

About Mytra Consulting

Connectbase Media Contact
Jaymie Scotto & Associates (JSA)
+1 866.695.3629 ext. 19
jsa_connectbase@jsa.net

August Zehner 9/15/23 August Zehner 9/15/23

Brad Seymour Appointed to Lead State Network Growth at Mytra Consulting

Anderson, Indiana – September 15, 2023 - Mytra Consulting is delighted to announce Brad Seymour to their team. Brad will assume a key role at myTRA Consulting telecom practice, focusing on forming state networks in collaboration with ILECs (Incumbent Local Exchange Carriers) and REMCs (Rural Electric Membership Cooperatives). Brad Seymour's reputation in the telecom sector precedes him, having served as the General Manager of Texas Lone Star Network (TLSN). In his fifteen-year tenure at TLSN, Brad played a central role in forging connections with forty-one rural telecom companies, ultimately creating a formidable consortium. Under his leadership, TLSN orchestrated the establishment of a state-wide fiber-optic network, bolstered by successful coordination for the purchase and deployment of crucial network infrastructure, thus facilitating the delivery of services throughout Texas.

Recognized for his vision and strategic acumen, Brad also contributed significantly to TLSN's involvement as a prominent INDATEL member. INDATEL, a network of over 400,000 fiber optic route miles and serving over 1.5 million serviceable buildings, primarily in rural and suburban America, has witnessed Brad's unwavering commitment to collaboration and knowledge sharing among its members. "I am honored to join the accomplished team at myTRA Consulting," Brad Seymour commented. "The opportunity to work alongside exceptional professionals and contribute my expertise to foster state networks in partnership with ILECs and REMCs is truly inspiring. I look forward to playing a meaningful role in furthering the growth and connectivity of the telecommunications landscape." Brad will focus on cultivating state networks, with a special emphasis on collaboration with ILECs and REMCs. Leveraging his extensive experience in telecom network planning and management, Brad will provide strategic guidance to drive operational efficiency and strategic growth in these networks.

"We are delighted to welcome Brad Seymour to our team," said President of Mytra Consulting, Justin Forte. His remarkable achievements and deep understanding of the telecom industry will undoubtedly enhance our capabilities and enable us to deliver even greater value to our clients." Heather Lermont-Pape, Chief Learning Officer of Mytra Consulting, expressed her utmost confidence in Brad Seymour's as a Telcom Consultant. "With his extensive background in Management and Telecommunications, with his passion forming state networks, Brad brings a unique skill set that will greatly benefit our clients."

About Mytra Consulting

August Zehner 8/23/23 August Zehner 8/23/23

Telecom Industry Veteran Glenn Lovelace Joins Mytra Consulting as Management Consultant

Anderson, Indiana - August 23, 2023 - Mytra Consulting, a leading advisory services firm specializing in the telecommunications, information technology, and electric utility industries, is pleased to announce the addition of Glenn Lovelace, MBA, to its esteemed team of experts. As a seasoned and accomplished professional, Glenn Lovelace brings a wealth of experience and a proven track record as a strategic leader, facilitator, and executive coach. President of Mytra Consulting, Justin Forte, expressed his confidence in Lovelace's appointment, stating, "We are delighted to have Glenn Lovelace as part of our Management Consulting practice. His distinguished career and proven leadership abilities make him a robust asset to our firm."

Glenn Lovelace's impressive executive career spans over three decades, during which he has held prominent positions in startup, mid-size, and Fortune 50 companies, excelling in telecom, datacom, networking, services, clean energy, and high tech. With deep experience in management, product management, business development, and strategic planning, Lovelace's expertise covers a broad spectrum of key business areas. Bill Bell, Chief Operating Officer at Mytra Consulting, emphasized the value of Glenn Lovelace's expertise in various areas, stating, "Centered on management consulting and strategic planning, Glenn Lovelace's inclusion in Mytra Consulting marks a notable stride in broadening the firm's capacities and reinforcing its dedication to providing exceptional value to its clients."

Glenn Lovelace's educational background includes a Master of Business Administration (MBA) degree from Harvard Business School (HBS), and a Bachelor of Science (BS) degree in Business and Public Administration from The University of Texas at Dallas. He also holds Industry certifications, such as the AT&T Certified Industry Consultant and the Certified General Manager from NTCA - The Rural Broadband Association.

About Mytra Consulting

August Zehner 8/10/23 August Zehner 8/10/23

Debbie Ivanuska Joins Mytra Consulting as Business Consultant

Anderson, Indiana – August 10, 2023 - Mytra Consulting, a leading advisory services firm specializing in the telecommunications, information technology, and electric utility industries, is pleased to announce the addition of Debbie Ivanuska to its team as a Business Consultant. With her extensive Education, IT support, and consultancy background, Debbie brings a wealth of knowledge and expertise to support clients in achieving their business goals. Debbie Ivanuska began her career in Human Resources for a major department store, where she discovered her passion for training. This led her to pursue a degree in Education, and she subsequently taught for over 25 years in public Education. Throughout her teaching career, Debbie gained certification in teaching business, marketing-related courses, and cybersecurity and obtained the prestigious Cisco Instructor Certification. In addition, she gained valuable experience as an analyst for MCI WorldCom and SunTrust Securities.

Drawing upon her vast experience and skills, Debbie now applies her expertise to the corporate world. At Mytra Consulting, she will focus on integrating new software programs by providing comprehensive training and support to businesses. Her spreadsheet and database management proficiency will enable companies to optimize their processes and enhance overall efficiency. Debbie is excited about implementing her skills and working with various companies. Debbie Ivanuska graduated from the University of Missouri, obtaining a Master of Education (MEd) degree and a Bachelor of Business Administration. She and her husband reside in Raymore, Missouri, where they enjoy sports, family, and traveling.

Heather Lermont-Pape, Chief Learning Officer of Mytra Consulting, expressed her utmost confidence in Debbie Ivanuska's appointment as a Business Consultant. "With her extensive background in Education and IT support, combined with her passion for training and consultancy, Debbie brings a unique skill set that will greatly benefit our clients. Her ability to integrate new software programs and provide comprehensive training will be invaluable in helping businesses optimize their operations. We are thrilled to have Debbie join our team and look forward to the positive impact she will make in empowering our clients to achieve their business goals successfully."

About Mytra Consulting

Mytra Consulting is a highly respected advisory services firm specializing in the telecommunications, information technology, and electric utility industries. The company offers a comprehensive range of services, including strategic planning, business development, change management, and more, to clients across the United States. Headquartered in Anderson, Indiana, Mytra Consulting is committed to delivering valuable expertise and empowering clients to achieve their goals successfully. For more information about Mytra Consulting and its services, please visit www.Mytraconsulting.com.

August Zehner 7/19/23 August Zehner 7/19/23

Bryan Washburn Assumes Role as Lead Industry Consultant in Mytra Consulting's Utility Practice

Anderson, Indiana - July 19, 2023 - Mytra Consulting, an advisory services firm specializing in telecommunications, information technology, and electric utility industries, is pleased to announce the appointment of Bryan Washburn as the Lead Industry Consultant for its Utility Practice. With an impressive background as the former CEO of prominent electric cooperatives, Washburn brings extensive industry expertise and leadership to his new role at Mytra Consulting. With his experience as a CEO in the electric cooperative sector, Washburn deeply understands the industry's intricacies and challenges. His financial management, staff leadership, and strategic planning accomplishments have solidified his reputation as a trusted industry expert. Now, as the Lead Industry Consultant for the Utility Practice at Mytra Consulting, Washburn will leverage his expertise to drive innovation and deliver exceptional value to clients.

President of Mytra Consulting, Justin Forte, expressed his confidence in Washburn's appointment, stating, "We are delighted to have Bryan Washburn to lead our team as the Lead Industry Consultant for our Utility Practice. His impressive background and proven leadership abilities make him an invaluable asset to our firm. We are excited about the contributions he has made and will make as we continue to provide outstanding services to our clients." Throughout his career, Washburn has demonstrated exemplary leadership skills, serving in diverse roles ranging from leading crews on the ground to boardroom decision-making. His collaborative approach has also involved working closely with associated organizations such as Generation and Transmission companies, statewide associations, and economic development organizations.

Recognized for his forward-thinking mindset, Washburn has positioned organizations at the forefront of technology while maintaining a strong focus on member engagement. He has played a pivotal role in driving renewables and renewable rates initiatives, actively participating in national symposiums to advocate for renewable energy as a viable power source. He also spearheads establishing broadband infrastructure development, providing a valuable resource to cooperative members and fostering community growth through enhanced connectivity.

About Mytra Consulting

August Zehner 6/22/23 August Zehner 6/22/23

MyTRA Consulting to Share Expertise at Fiber Connect 2023

Creating Coaltions to Move Fiber Forward

Anderson, IN — June 22, 2023 – myTRA Consulting announced that it has been accepted to speak at the Fiber Broadband Association’s Fiber Connect 2023, held August 20-23, 2023, at the Gaylord Palms

Resort & Convention Center in Orlando, Fla. myTRA Consulting will offer thought leadership on creating coalitions with Utility and Telecommunication providers to move fiber forward.

Fiber Connect 2023 will explore “What Fiber Disrupts Next” and how fiber broadband serves as the enabling infrastructure to disrupt any market, including gaming, streaming entertainment, Internet of

Things, precision agriculture, healthcare, machine learning, and augmented reality. The conference program includes pre-conference workshops, operator Light Talks, a C-Suite Summit, breakout sessions,

and technical deep dives.

“We’re expecting more than 4,000 attendees at this year’s event. To support our continued conference growth, we are welcoming an impressive roster of speakers to present at Fiber Connect 2023,” said

Joseph Jones “JJ,” Fiber Broadband Association Board Chair and President at On Trac, Inc. “This year’s speakers will present high-priority topics that will address existing challenges and uncover new

opportunities for every member in the fiber broadband community, whether it is fiber network operators, mobile operators, co-ops, municipalities, or vendors.”

myTRA Consulting’s August Zehner will participate on the panel Creating Coaltions to Move Fiber Forward. "By forging partnerships between Rural Utility Cooperatives (REMCs), Telecommunication

providers (ILECs), and other stakeholders, companies can unleash the true potential of fiber networks in both urban and rural areas. Together, they can bridge the digital divide and create a more inclusive and connected future," said Zehner, managing member of myTRA Consulting.

About myTRA Consulting

myTRA Consulting is an advisory services firm specializing in telecommunications, information technology, and electric utility industries. The company offers strategic planning, business development,

change management, and other services to clients across the United States. The company is headquartered in Anderson, Indiana. For more information, please visit www.mytraconsulting.com.

About the Fiber Broadband Association

The Fiber Broadband Association is the largest and only trade association that represents the complete fiber ecosystem of service providers, manufacturers, industry experts, and deployment specialists

dedicated to the advancement of fiber broadband deployment and the pursuit of a world where communications are limitless, advancing quality of life and digital equity anywhere and everywhere. The

Fiber Broadband Association helps providers, communities, and policy makers make informed decisions about how, where, and why to build better fiber broadband networks. Since 2001, these companies,

organizations, and members have worked with communities and consumers in mind to build the critical infrastructure that provides the economic and societal benefits that only fiber can deliver. The Fiber

Broadband Association is part of the Fibre Council Global Alliance, which is a platform of six global FTTH Councils in North America, LATAM, Europe, MEA, APAC, and South Africa. Learn more at

fiberbroadband.org.