𝗠𝘆𝘁𝗿𝗮 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝘀 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝘁𝗼 𝗴𝘂𝗶𝗱𝗶𝗻𝗴 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗿𝘀, ILECs, REMCs, and utility companies through industry challenges and growth opportunities. We understand, as consultants, the complexities of network expansion, regulatory shifts, and strategic planning because we’ve been in the trenches of telecom, broadband, and IT solutions for decades.

At Mytra Consulting, we specialize in:

✅ 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗠𝗲𝗻𝘁𝗼𝗿𝗶𝗻𝗴 – Strengthening management skills to boost retention and productivity.
✅ 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 – Identifying inefficiencies and implementing solutions to streamline operations.
✅ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 – Crafting strategic plans, business documentation, and process guides to support long-term success.

Our mission is to empower telecom, broadband, and utility providers to navigate industry shifts with confidence and innovation. Let’s build the future of connectivity together!

🔗 𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 at www.mytraconsulting.com

Meet Bryan Washburn – Strategic Advisor at Mytra Consulting 🚀

Here is Bryan's Calendly link - https://lnkd.in/gNgzK4d3

🔹 Leadership | Facilitator | Coach

With 40 years of experience in the electric cooperative industry, Bryan Washburn has led at every level—from the crews in the field to the boardroom. His expertise spans operations, leadership, member engagement, technology adoption, and strategic growth.

💡 Bryan has worked extensively with Generation & Transmission companies, statewide associations, political action groups, and economic development organizations to drive innovation and efficiency. His leadership helped cooperatives delay rate increases for a decade, reduce outage hours, and enhance member engagement.

⚡ Passionate about renewable energy, Bryan has served on national symposiums advocating for sustainable power solutions. His latest major initiative? Leading the broadband expansion within a cooperative’s footprint—delivering critical infrastructure to support rural communities and economic growth.

🎓 Bryan holds a BSBA from Indiana Wesleyan University and brings unparalleled industry insights to Mytra Consulting.

Connectbase is a Powerful Tool—But Are You Unlocking Its Full Value?

At Mytra Consulting, we’ve seen firsthand how Connectbase is transforming telecom operations—accelerating quoting, expanding market reach, and streamlining network data. It’s a powerful platform, no question.

But here’s the real question for leadership: Is your team fully leveraging it to deliver measurable results?

Even the best tools underperform without the right data, integrations, and internal alignment. That’s why we offer a Connectbase Health Check designed specifically for C-level leaders who want to ensure their investment is driving strategic outcomes.

🔍 Common Gaps We See:
-Disconnected data reducing quoting accuracy
-Legacy systems slowing integration and automation
-Underused features and low team adoption
-Lack of clear metrics tied to business outcomes

🎯 What Our Health Check Provides:
-A high-level assessment of data quality and system integration
-Insights into user engagement and training gaps
-A clear roadmap to optimize Connectbase’s impact on sales, network planning, and operational agility

✅ When Connectbase is fully optimized, you can:
-Accelerate sales cycles
-Unlock new market opportunities
-Improve customer responsiveness
-Drive internal efficiency and transparency

We believe in Connectbase. Let’s make sure your organization is getting everything out of it that you should be.

📩 Reach out to schedule your Health Check today - https://lnkd.in/gEEkNyE3

Introducing Lori Cundy, MBA – Telecom Consultant & Strategic Sales

We’re excited to welcome Lori Cundy, MBA to the Mytra Consulting network. With more than 30 years of experience in telecom, sales leadership, and grant consulting, Lori is known for building trusted relationships, delivering strategic insight, and helping clients transform their operations through technology.

Leader Telecom Consultant | Sales & Marketing Strategist | Grant Consultant

A Proven Track Record in Telecom - Lori brings a wealth of experience from working with some of the most respected companies in the industry. She currently consults with Speedy Telecom LLC, a firm that represents more than 270 providers of unified communications, cloud services, network infrastructure, and cybersecurity solutions.

Earlier in her career, Lori held senior and leadership roles with Hurricane Electric, Zayo, Sprint, Lumen, Cox Business Services, and AT&T, consistently exceeding targets and becoming a trusted advisor to clients across competitive markets.

Strategic Thinking, Trusted Partnerships

Lori’s strength lies in her consultative approach—grounded in listening, relationship-building, and delivering solutions that drive impact. She has a unique ability to translate technical solutions into strategic outcomes, working with clients to solve challenges in broadband expansion, telecom modernization, and grant-funded infrastructure development.

Lori is already bringing tremendous value to our team and clients, and we’re thrilled to have her on board.

🌐 Learn more about our consulting services at www.mytraconsulting.com

At Mytra Consulting, we specialize in:

✅ Strategic Consulting – Data-driven strategies to drive growth and efficiency.
✅ Leadership Development & Mentoring – Strengthening management skills to boost retention and productivity.
✅ Process Optimization – Identifying inefficiencies and implementing solutions to streamline operations.
✅ Content & Documentation Services – Crafting strategic plans, business documentation, and process guides to support long-term success.

Our mission is to empower telecom, broadband, and utility providers to navigate industry shifts with confidence and innovation.

🔗 Learn more at www.mytraconsulting.com

https://lnkd.in/gGwpwYXF

Introducing Lori Cundy,

Meet Sam Sluis – Driving Strategic Growth & Operational Excellence at Mytra Consulting

At Mytra Consulting, we believe that lasting transformation comes from aligning strategy, operations, and leadership. That’s exactly where Sam makes an impact.

With over a decade of experience in engineering leadership, strategic planning, and organizational development, Sam brings a rare blend of technical expertise and business insight to his role as Business Consultant. He works closely with clients to optimize operational performance, implement growth strategies, and drive sustainable change.

💼 Leadership in Action
Before joining Mytra, Sam served as Vice President of Engineering at OCM Engineering, where he led the company through extraordinary growth. He’s known for turning complexity into clarity and helping organizations scale with precision.

⚙️ Technical Expertise Meets Strategic Vision
Sam’s background in engineering and project management allows him to quickly understand complex systems and identify practical, results-oriented improvements. He’s led successful integrations of design platforms, automation tools, and data systems—all while building bridges between technical and non-technical teams.

https://lnkd.in/gM9DdFFG

Meet Heather Lermont-Pape, MA, PCC – Partner at Mytra Consulting | Leadership Coach, Facilitator, Consultant

At Mytra Consulting, we are proud to have Heather Lermont-Pape, MA, PCC, as a Partner on our team. With over 20 years of experience in leadership development, executive coaching, and organizational transformation, Heather plays a vital role in helping our clients lead with purpose, clarity, and confidence.

Heather specializes in working with professionals at every leadership level—from emerging managers to C-suite executives and board leaders—to strengthen core leadership behaviors, improve team dynamics, and drive organizational growth.

🎯 What Heather Does at Mytra:

-Provides 1:1 executive coaching that sharpens decision-making, communication, and leadership presence
-Designs and facilitates interactive workshops for new and seasoned leaders
-Helps teams build trust, alignment, and accountability
-Coaches leaders through complex transitions, including succession planning and retirement

💡 Heather’s work is grounded in real-world experience, including her selection in 2015 to coach federal executives as part of President Obama’s Leadership Development Initiative—a true mark of excellence in the coaching profession.

🎓 Credentials & Certifications:
- Professional Certified Coach (PCC) – International Coach Federation
- MA in Business Administration & Adult Learning – Western Michigan University

Certified in:
- Situational Leadership – Ken Blanchard
- DiSC & Five Behaviors of a Cohesive Team
- Denison & Benchmarks 360
- Daring Way™ / Dare to Lead™ – Brené Brown
- Outward Mindset – Arbinger Institute

Heather’s blend of insight, empathy, and strategic focus enables leaders and organizations to unlock new levels of performance and purpose.

hashtag#ExecutiveCoaching hashtag#LeadershipDevelopment hashtag#TeamEffectiveness hashtag#OrganizationalGrowth hashtag#Facilitation hashtag#ICFCoach hashtag#DareToLead hashtag#MytraConsulting hashtag#WomenInLeadership hashtag#CultureTransformation hashtag#OutwardMindset hashtag#coachingthatworks

At Mytra Consulting, we specialize in:

✅ Strategic Consulting – Data-driven strategies to drive growth and efficiency.
✅ Leadership Development & Mentoring – Strengthening management skills to boost retention and productivity.
✅ Process Optimization – Identifying inefficiencies and implementing solutions to streamline operations.
✅ Content & Documentation Services – Crafting strategic plans, business documentation, and process guides to support long-term success.

Our mission is to empower telecom, broadband, and utility providers to navigate industry shifts with confidence and innovation. Let’s build the future of connectivity together!

🔗 Learn more at www.mytraconsulting.com

https://lnkd.in/gEgTk2tg

We’re Now on YouTube! Discover Mytra Consulting in Action 🎥

We’re excited to officially launch the Mytra Consulting YouTube Channel—your front-row seat to real-world insights, expert interviews, and the strategies we use to help telecom, broadband, and utility providers thrive.

At Mytra Consulting, we specialize in:
✅ Strategic Consulting – Data-driven strategies to drive growth and efficiency.
✅ Leadership Development & Mentoring – Strengthening management skills to boost retention and productivity.
✅ Process Optimization – Identifying inefficiencies and implementing solutions to streamline operations.
✅ Content & Documentation Services – Crafting strategic plans, business documentation, and process guides to support long-term success.

Our mission is to empower telecom, broadband, and utility providers to navigate industry shifts with confidence and innovation.
📺 On our channel, you’ll find behind-the-scenes looks at our consulting approach, expert conversations, leadership insights, and strategies for solving complex operational challenges.

🔗 Subscribe now: https://lnkd.in/gG-uvFuF
🌐 Learn more: www.mytraconsulting.com

Let’s build the future of connectivity—together.

https://lnkd.in/gnsVSvN3

nGageteam + Mytra Consulting: Powering Digital Transformation for Telecom and Utility Providers

We’re excited to announce a strategic partnership between nGageteam and Mytra Consulting — two firms coming together with a shared mission: to help telecom and utility providers unlock the full potential of their digital tools and platforms.

This collaboration is built around enhancing the support experience for Connectbase platform users, giving providers the strategic horsepower and technical expertise they need to stay competitive in an increasingly digital-first marketplace.

Why this matters: Independent broadband providers, ILECs, cooperatives, and regional carriers are facing more pressure than ever to move fast, quote accurately, and deliver seamless service. This partnership is designed to meet those challenges head-on.

What we’re bringing to the table:

nGageteam brings deep Connectbase product knowledge, API integration expertise, and onboarding support. Mytra Consulting brings strategic planning, workflow optimization, and operational leadership grounded in decades of experience across telecom and utilities.

Together, we’re delivering actionable insights, faster onboarding, and better digital alignment for our clients. Whether it’s quoting speed, data quality, or organizational readiness — we’re here to help you move forward.

🎙 “We’re united in our goal of helping providers compete more effectively,” said Manmeet Bhinder, Co-Founder of nGageteam.
🗣 “Our clients are ready to evolve, and this partnership gives them the support to do just that,” added John Greene, CEO of Mytra Consulting.

Learn more:
👉 www.ngageteam.com
👉 www.mytraconsulting.com

nGageteam
https://lnkd.in/gu_AA_Ys

We recently partnered with Michael Richtberg to create a short video introduction where he shares his vision for consulting—focusing on innovation, strategic alignment, and building partnerships that endure.

Michael brings a sharp strategic lens and deep industry insight. We’re thrilled to have a thought leader of his caliber advising our clients and contributing to Mytra’s evolving strategy.

At Mytra Consulting, we help telecom, broadband, and utility providers navigate change and accelerate growth through:

✅ Strategic Consulting – Data-driven strategies that fuel innovation and efficiency
✅ Leadership Development & Mentoring – Equipping teams to lead with confidence
✅ Process Optimization – Streamlining workflows and boosting operational performance
✅ Content & Documentation Services – Crafting business plans, strategic documents, and process guides to support scalable success

Let’s build the future of connectivity—together.

🌐 Learn more: www.mytraconsulting.com

https://lnkd.in/gGUEUA6x

AB 353: Why California’s Low-Income Broadband Mandate Could Break the Industry.

Broadband affordability is a priority—but California’s AB 353 may do more harm than good. AB 353 proposes a state-mandated broadband plan requiring every ISP operating in California—regardless of size, technology, or funding status—to offer 100/20 Mbps service for just $15/month to qualifying low-income households.

This follows a similar law passed in New York, which required large ISPs (20,000+ subscribers) to offer a 25/3 Mbps plan for $15/month. While flawed, New York’s version at least excluded smaller providers. California’s version does not.

Everyone wants to close the digital divide—but one-size-fits-all pricing mandates are not the solution. Especially in rural America, where the economics of broadband are already fragile, AB 353 could collapse the very networks meant to provide access.

If you’re a broadband stakeholder—provider, investor, or policymaker—now is the time to act. Mytra Consulting brings executive-level strategy and insight to help you stay ahead of regulatory risk.

Let’s talk.

Visit www.mytraconsulting.com

hashtag#broadband hashtag#telecom hashtag#ruralbroadband hashtag#policy hashtag#AB353 hashtag#FCC hashtag#ISPs hashtag#JohnGreene hashtag#mytraconsulting

At Mytra Consulting, we specialize in:

✅ Strategic Consulting – Data-driven strategies to drive growth and efficiency.
✅ Leadership Development & Mentoring – Strengthening management skills to boost retention and productivity.
✅ Process Optimization – Identifying inefficiencies and implementing solutions to streamline operations.
✅ Content & Documentation Services – Crafting strategic plans, business documentation, and process guides to support long-term success.

Our mission is to empower telecom, broadband, and utility providers to navigate industry shifts with confidence and innovation. Let’s build the future of connectivity together!

nGageteam and Mytra Consulting Unite to Enhance Support for Connectbase Platform Users

ANDERSON, Ind., April 16, 2025 /PRNewswire-PRWeb/ -- Mytra Consulting is proud to announce a strategic partnership with nGageteam, a consulting firm specializing in helping service providers get the most out of their investment in the Connectbase platform. This collaboration brings together two firms focused on enabling broadband providers, utilities, and telecom organizations to improve operational efficiency, accelerate sales, and enhance their competitive edge through better use of digital platforms.

"We are excited to join forces with the exceptional team at nGageteam," said John Greene, CEO of Mytra Consulting. "Their deep product knowledge and technical insight into the Connectbase platform perfectly complement our strategic consulting and operational expertise. Together, we will offer providers a more complete support experience to help them succeed in today's fast-paced market."

As part of this alliance, nGageteam will contribute product guidance, integration support, and onboarding services, while Mytra Consulting brings expertise in strategic planning, workflow optimization, and long-term organizational alignment. "Our partnership with Mytra Consulting allows us to reach and support a broader group of service providers," said Jim Murphy, Co-Founder and Managing Partner of nGageteam. "We are united in our goal of providing actionable insights and practical services that help providers compete more effectively in a digital-first landscape."

This collaboration is especially relevant for independent broadband providers, ILECs, cooperatives, and regional carriers looking to streamline quoting, improve data readiness, and expand visibility to prospective buyers through digital network platforms. Bill Bell, Chief Operating Officer at Mytra Consulting, emphasized the value of the partnership: "Working with nGageteam allows us to extend our services and help clients fully leverage the capabilities of the platforms they rely on, including Connectbase."

About nGageteam

nGageteam is a consulting firm founded by industry veterans and former Connectbase product experts. The company offers onboarding, optimization, and API integration services to help service providers get the most out of The Connected World platform. nGageteam empowers clients with tailored support that improves data quality, quoting speed, and buyer visibility. For more information, visit www.ngageteam.com.

About Mytra Consulting

Mytra Consulting is an advisory services firm specializing in the telecommunications, information technology, and electric utility industries. The company offers a comprehensive range of services, including strategic planning, business development, change management, and more, to clients across the United States. Headquartered in Anderson, Indiana, Mytra Consulting is committed to delivering valuable expertise and empowering clients to achieve their goals successfully. For more information about Mytra Consulting, please visit www.Mytraconsulting.com.

Media Contact

Debbie Ivanuska, Mytra Consulting, 1 317-403-3550, divanuska@mytraconsulting.com, www.mytraconsulting.com

LinkedIn

SOURCE Mytra Consulting

Broadband Strategist Angie Edge Joins Mytra Consulting as New Advisor

We’re thrilled to welcome Angie Edge, MBA, MIP, CFPC, to Mytra Consulting as our newest Business Consultant!

Angie brings more than 20 years of leadership in broadband strategy, utility operations, and financial planning—with a strong track record of driving results for rural infrastructure projects and cooperative organizations across the country.

She’s led national fiber initiatives as VP of Finance & Admin at hashtag#Pulse_Broadband, modernized utility systems at hashtag#Midwest_Energy & Communications, and helped build software solutions from the ground up at hashtag#NISC. Angie is a rare leader who understands the full lifecycle of broadband deployment—from concept to execution—and brings a heart for community impact to every engagement.

“Angie has walked the walk—managing the complexity of broadband projects from planning through execution,” said John Greene, CEO of Mytra Consulting. “Her experience at the intersection of utilities, finance, and community development makes her an incredible asset to our clients and the mission we serve.”

At Mytra, Angie will advise clients in Broadband, Telecom, and Utility Sectors—solving tough operational challenges, guiding strategic growth, and helping communities access the connectivity they deserve.

Welcome to the team, Angie. We’re honored to work alongside you!

https://lnkd.in/g_7ZCeN2

📢 𝗙𝗥𝗘𝗘 𝗪𝗘𝗕𝗜𝗡𝗔𝗥: Creating & Verifying Your Footprint in Connectbase
📅 June 18, 2025
🕚 11:00 AM EST | 30 minutes
🔗 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿- https://lnkd.in/gGqg_Gcq

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗮𝗻 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗼𝗿 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗹𝗲𝗮𝗱𝗲𝗿 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲𝘁𝘁𝗲𝗿 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗼𝗿 𝗿𝗲𝗳𝗿𝗲𝘀𝗵 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗿𝗼𝘂𝗻𝗱 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗯𝗮𝘀𝗲?

JoinnGageteam and Mytra Consulting for a concise, value-packed webinar focused on how to create and verify your building footprint in Connectbase — and why it matters to your business development, visibility, and network accuracy.

🎯 𝗪𝗵𝗼 𝗦𝗵𝗼𝘂𝗹𝗱 𝗔𝘁𝘁𝗲𝗻𝗱:

Tech Ops leaders, Network Planning teams, Sales Executives, and anyone looking to optimize their presence in Connectbase.

📝 𝗔𝗴𝗲𝗻𝗱𝗮:
• 𝗤𝘂𝗶𝗰𝗸 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻𝘀:
• 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴𝘀: 𝗪𝗵𝘆 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗱𝗮𝘁𝗮 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝗻 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗯𝗮𝘀𝗲
• 𝗛𝗼𝘄 𝘁𝗼 𝗟𝗼𝗮𝗱 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴𝘀: 𝗜𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹, 𝗕𝘂𝗹𝗸 𝗜𝗺𝗽𝗼𝗿𝘁, 𝗼𝗿 𝗔𝗣𝗜
• 𝗟𝗶𝘃𝗲 𝗗𝗲𝗺𝗼 (𝗢𝗽𝘁𝗶𝗼𝗻𝗮𝗹): 𝗨𝗽𝗱𝗮𝘁𝗶𝗻𝗴 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴𝘀 𝗶𝗻 𝗿𝗲𝗮𝗹 𝘁𝗶𝗺𝗲
• 𝗤&𝗔: 𝗕𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀

💡 Whether you’re just getting started or need a quick refresher, this session will help you gain clarity and confidence in using Connectbase effectively.

👉 𝗥𝗲𝘀𝗲𝗿𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗽𝗼𝘁 𝗻𝗼𝘄: https://lnkd.in/gGqg_Gcq

#Connectbase #Webinar #MytraConsulting #nGageteam #NetworkData #Telecom #Fiber #ExecutiveInsights #TechOperations #DigitalInfrastructure #Mytra #locationtruth

Why Your Company Should Partner with Mytra Consulting in 2025

In today’s rapidly evolving business landscape, the challenges of growth, innovation, and operational efficiency have never been more pressing. As we look ahead to 2025, companies face increasing pressures to adapt to change, embrace new technologies, and uncover opportunities for sustainable success. At Mytra Consulting, we believe the right strategic partner can make all the difference.

Why Mytra Consulting?

1. Tailored Strategy for Real Results - Every organization is unique, and so are its challenges. Mytra specializes in customized solutions that align directly with your goals—whether it's enhancing leadership effectiveness, streamlining operations, or accelerating business development.

2. Proven Expertise Across Industries - With a team of seasoned executives and industry veterans, Mytra brings deep knowledge in telecommunications, utilities, and mid-sized businesses. Our consultants are not just advisors—they’ve led companies, driven change, and delivered results in the real world.

3. A Strategic Growth Partner - Mytra focuses on high-level strategy, helping leaders make impactful decisions without losing sight of day-to-day priorities. We guide you through transitions, develop actionable plans, and equip your team for long-term success.

4. People First, Always - From leadership development to employee engagement, Mytra understands that people drive results. Our approach helps businesses build stronger teams, improve collaboration, and foster a culture of innovation and accountability.

5. Prepared for the Future - As we step into 2025, industries face post-BEAD opportunities, workforce challenges, and the need for operational resilience. Mytra is ready to help companies navigate these changes with confidence and clarity.

Make 2025 Your Year of Transformation

At Mytra Consulting, we don’t just advise—we partner with leaders to unlock growth and spark meaningful change. Whether you’re tackling process inefficiencies, developing leadership pipelines, or positioning for the future, Mytra is the partner you need to excel. Let’s make 2025 the year your company rises to the next level. Contact us today to explore how Mytra Consulting can help you achieve your goals. Together, we’ll challenge the status quo, drive results, and set the course for lasting success.

Acknowledgment

We sincerely thank Corero Network Security for allowing us to use their products in our case study. Their willingness to collaborate has provided invaluable insights into the challenges and opportunities of implementing and monetizing layered services. Corero Network Security's DDoS protection solutions serve as an exemplary model for the industry, and we are grateful for their support in this endeavor.

About Mytra Consulting

Mytra Consulting is an independent firm specializing in the telecommunication and utility sectors. We help companies navigate the complexities of launching and managing advanced services in multi-stakeholder environments. With decades of industry experience, our team offers clear guidance to help optimize service offerings and drive sustainable growth. For more information, visit www.mytraconsulting.com.

About Corero Network Security

Corero Network Security is a global leader in real-time, high-performance DDoS protection solutions. With a focus on innovation and customer-centric solutions, Corero Network Security provides businesses, service providers, and enterprises with robust tools to safeguard their networks against the ever-evolving threat of DDoS attacks. Their state-of-the-art technology ensures networks remain secure, resilient, and available, helping organizations maintain uninterrupted operations and protect their critical assets. For more information, visit www.corero.com.

To see the complete business case - https://www.mytraconsulting.com/growth

Driving Competitive Edge: Why Tier 2 and Tier 3 Leaders Must Embrace Layered Services

Tier 2 and Tier 3 service providers stand at a pivotal moment where fully embracing layered services and digital solutions is not just an option but a necessity for sustainable growth. The challenges of underutilization, strategic misalignment, and cultural barriers are significant but not insurmountable. Immediate Steps for Leadership:

• Assess Current Use: Evaluate your use of layered services and digital tools. Identify areas where implementation is incomplete or where services are underutilized.

• Develop a Strategic Plan: Create a comprehensive plan to deploy and integrate these services across your organization. Ensure this plan aligns with your strategic goals and includes clear, measurable objectives.

• Foster a Culture of Innovation: Encourage a cultural shift that balances caution with innovation. Break down organizational silos and promote cross-departmental collaboration to ensure all teams are working towards the same goals.

• Enhance Communication and Marketing: Invest in customer communication and marketing efforts to convey the value of advanced services like Corero Network Security's DDoS protection. Use targeted campaigns and data-driven insights to reach and educate your customers.

By taking these steps, senior leadership can unlock significant revenue opportunities, strengthen competitive positioning, and set your organization on a path to long-term success.

To see the complete business case - https://www.mytraconsulting.com/growth

Develop Strategies for Unlocking Revenue Potential:  Maximizing the Monetization of Layered Services

To fully monetize layered services like Corero Network Security's DDoS protection, providers must adopt a more strategic approach to implementation and marketing:

• Prioritize Full Implementation: Ensure solutions like Corero Network Security's DDoS protection are fully deployed and integrated into service offerings. Invest in resources and training to build the necessary expertise within the organization.

• Align Strategy with Execution: Senior leadership must ensure that strategic goals are effectively translated into action, with clear, measurable objectives for deploying and monetizing layered services.

• Enhance Customer Communication: Focus on clearly communicating the value of advanced security services through targeted marketing campaigns, customer education initiatives, and transparent pricing models.

• Leverage Analytics: Use data analytics to understand customer needs better, allowing for more targeted and effective marketing of layered services.

To see the complete business case - https://www.mytraconsulting.com/growth

The Challenge: Underutilization of Layered Services

One of the primary issues facing these providers is the underutilization of layered services like Corero Network Security's DDoS protection. While these services are critical for maintaining network security and reliability, many providers fail to implement them fully. This partial implementation often results from a lack of resources, insufficient training, or a disconnect between strategic goals and operational execution.

• Partial Implementation: Providers often deploy solutions like Corero Network Security's DDoS protection only as a basic safeguard, leaving networks vulnerable and limiting the ability to generate additional revenue from offering advanced security services.

• Missed Revenue Opportunities: Providers miss out on significant revenue potential without fully integrating these services. Customers are increasingly willing to pay for enhanced security, but the opportunity to capitalize on this demand is lost if these services are not adequately marketed or implemented.

• Operational Inefficiencies: The lack of complete implementation leads to operational inefficiencies, as providers struggle to manage and optimize these services without the necessary expertise or resources. Paying attention to details (mis-spellings), yet missing operational targets.

To see the complete business case - https://www.mytraconsulting.com/growth

Are You Getting the Most from Your Connectbase Investment?

Regarding network monetization, simply having a digital tool like Connectbase is just the beginning. The journey is about leveraging that tool to its fullest potential for sustained revenue growth. At Mytra Consulting, we specialize in optimizing Connectbase to unlock new revenue opportunities, ensuring that your investment does more than just function—it drives results aligned with your unique goals.

Connectbase is a powerful platform, but even the best tools need fine-tuning to reach their peak performance. Are you confident your Connectbase setup is fully optimized to support your revenue ambitions? Your team’s expertise is essential, but there’s also value in verifying that every element of your Connectbase configuration aligns with your growth objectives. A health check with Mytra Consulting can help uncover untapped potential and refine your approach.

With our deep experience in the telecom and utility industries, we understand that a customized approach can make a substantial difference. Mytra’s consultants can work with you to ensure Connectbase’s configurations and workflows are tailored precisely to your needs. Whether it’s developing custom workflows, validating data accuracy, or maximizing Connectbase’s insights, our goal is to help you transform opportunities into wins.

Are you interested in a health check? Are you ready to maximize your Connectbase potential? Contact Mytra for a discovery call, and let’s work together to drive impactful results for your business.

Learn more about our Connectbase Health Checkup - https://www.mytraconsulting.com/connectbase

A Case Study in Missed Opportunities: Corero Network Security's DDoS Protection

Corero Network Security's DDoS protection is a prime example of how incomplete implementation can result in lost revenue opportunities. Despite its potential, many service providers deploy Corero Network Security's DDoS protection only as a basic safeguard, limiting its effectiveness as a premium service and its ability to generate additional revenue. Despite its potential, many service providers do not fully exploit this tool.

• Incomplete Deployment: Corero Network Security's DDoS protection is often deployed only as a basic safeguard, limiting its revenue-generating potential as a premium service.

• Lack of Strategic Alignment: There is often a disconnect between providers' strategic goals and the operational execution of these services. Senior leadership may recognize the importance of advanced security features, but without effective implementation, the full potential of Corero Network Security's DDoS protection remains untapped.

• Customer Communication: Another significant barrier is the lack of effective communication with customers about the value of these services. Many providers fail to adequately market the benefits of DDoS protection, leading to low adoption rates.

To see the complete business case - https://www.mytraconsulting.com/growth